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Changing the world, one smile at a time
Karissa Wiegand is a media promotions and strategic communications professional. She is a recent Ball State University graduate with three years of promotions and communications experience.
Published Work
Blog 1: Conner Prairie; writer
Blog 2: Conner Prairie; researcher, writer
Blog 3: Conner Prairie; writer
Column 1: IU Health; writer
Column 2: IU Health; writer
Column 3: IU Health; writer
Column 4: IU Health; writer
Sponsored Content 1: Village Promenade; copywriter
Sponsored Content 2: The Haven; copywriter
Sponsored Content 3: Staying IN campaign; copywriter
Sponsored Content 4: Late Nite; copywriter
Sponsored Content 5: Lowery's Candies; copywriter
Magazine 1: Cardinal Field Guide; Editor in Chief, writer
Magazine 2: 2022 Roost Housing Guide; Editor in Chief
Video: Follow-up fundraiser; Editor
Website Copy: Ball State University Esports Careers section; copywriter, researcher, editor
Campaigns, Promotions and Events
Social Media Campaign 1: Valentine's Day contest; project lead
Social Media Campaign 2: Spooky Halloween contest; project lead
Event 1: The Roost Housing Fair; project lead
Cross-platform Media Campaign 1: Staying IN campaign; project lead
Cross-platform Media Campaign 2: Feel the Spirit contest; project lead
Crisis Communication Plan: BSURentals.com and BallStateDaily.com/Roost crisis plan; collaborator
Promotional Video Script: The McKinley Avenue Agency promotional video; scriptwriter, voice actor
Relevant Courses
Advanced Media Sales and Promotion: Pitching to local businesses the purchase of a spot on the student radio station, WCRD.
Audience and Analytics: Analytics report with the real-world client, WTHR. Analysis of Facebook Analytics based on the data.
Algorithms in the world: Infographic to explain key ideas about algorithms and how they appear within the world.
Electronic Media Sales: Marketing proposal to a real-world client. It includes a strategic communications plan and social media rebrand.
Media Ethics: Class discussions of ethics relating to the media industry, including in-class debate, 6-minute speech and group presentation.
Media Law: Teachings including FCC regulations, internet policies, and topics relating to the media and the United States government.
Sales and Promotion Writing: Campaign proposal to launch an Instagram and website for a real-world, startup jewelry business.
Social Media Strategy: National social media campaign proposal for pretend appeal company based on real-world data and demographics.
Reality Television: The study of reality television shows. The production of my own episode of a tv series, intended for fellow students.
Contact Me!
Contact Me!
Email me
Find me on Instagram
@yay_it_is_kay
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