EXPERIENCE
Indiana University Health | June 2023 - Present
Digital Communications Analyst, Philanthropy
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Supporting the operations department at IU Health Foundation serving 6 unique teams across Indiana
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Assisting annual fund growth through quarterly fundraising and marketing campaigns to achieve 53% increase in active donors
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Developing and maintaining social media strategies for LinkedIn, Facebook and Instagram and analyzing immediate results with Sprout Social
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Streamlining the user journey across multiple platforms for optimized donor digital journeys to conversions
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Designing event materials for increased event attendance and cohesive branding
Communications Associate, East Region
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Supporting the marketing and communications efforts of the East Central and Northeastern regions of Indiana including 3 counties and 5 hospital locations
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Managing regional Facebook page and analyzing monthly metrics reports to guide goals, including assessments of engagements and impressions
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Assisting with on-boarding of new physicians by writing biographies and taking headshots
Communications Internship, East Region
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Interviewing and writing positive patient stories weekly to increase brand attitude
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Ghostwriting educational articles published weekly in local newspapers
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Developing content creation of team member stories for communication plans
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Managing media lists and monitoring monthly media hits
The McKinley Avenue Agency | August 2019 - May 2023
Executive Director of Public Relations
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Leading a team of 8-10 associates through PR-related tasks
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Magazine editing for editorial and sponsored contents
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Creating client proposals and campaigns valued between $5,000 - $10,000
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Editing and revising content and grammar on associate's copy daily
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Hosting team meetings, external collaborations and campaign brainstorm sessions
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Overseeing relationship management between various offices and departments
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Managing brand visibility through multi-stage campaigns, research and strategic communication plans
Director of Events and Promotion
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Developing 2-3 campaign strategies/month based on past analytics & future goals
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Planning and organizing 1-3 events/contests per week
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Managing a street team schedule throughout the school year
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Crafting and writing invitations for sales events
Assistant Director of Advertising
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Leading team discussions with groups of 4-5 colleagues
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Designing visually appealing social media posts with Photoshop and InDesign
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Scheduling social media posts with Hootsuite
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Copywriting: email blasts, sponsored content, social media posts
Ball State University Honors College | August 2020 – December 2021
Honors College Peer Mentor
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Guiding freshmen through their first semester in college in groups of 9
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Leading classroom discussions to promote learning and responsibility among young adults
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Planning class activities to aid freshmen in their transition to college
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Fostering community growth among students in a quasi-academic setting
Conner Prairie | June 2021 – August 2021
Marketing and Communications Intern
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Drafting copy for member-facing emails
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Act as a production assistant for numerous promotional videos
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Leading social media takeovers and writing social media-specific copy
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Writing blog posts to promote the park to a variety of audiences
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Scheduling social media posts with Buffer
EDUCATION
Ball State University
Bachelor of Arts
Telecommunications (Media) Major
Media Promotions & Management Concentration
Strategic Communications Minor
Honors College
MAY 2023
GPA 3.95/4.0
AWARDS & RECOGNITIONS
October Team Member of the Month 2024
First Place Best PR or Marketing Manager CMBAM 2023
CCIM Dean's Collegian Advisory Council 2023
Dean's List 2022
Brightest Light in the Office Award 2022
Gold Louie Spirit Award 2022
Silver Louie Spirit Award 2021
Promotions Guru Office Award 2021
Dean's List 2021
Honor's Top Flight Scholar 2020
Dean's List 2020
Presidential Scholarship 2019