Resume | karissa-profile

EXPERIENCE

Indiana University Health | June 2023 - October 2023

Communications Associate

Supporting the marketing and communications efforts of the East Central and Northeastern regions of Indiana including 3 counties and 5 hospital locations
Managing regional Facebook page and analyzing monthly metrics reports to guide goals, including assessments of engagements and impressions
Assisting with on-boarding of new physicians by writing biographies and taking headshots

Communications Internship

Interviewing and writing positive patient stories weekly to increase brand attitude
Ghostwriting educational articles published weekly in local newspapers
Developing content creation of team member stories for communication plans
Managing media lists and monitoring monthly media hits

The McKinley Avenue Agency | August 2019 - May 2023

Executive Director of Public Relations

Leading a team of 8-10 associates through PR-related tasks
Magazine editing for editorial and sponsored contents
Creating client proposals and campaigns valued between $5,000 - $10,000
Editing and revising content and grammar on associate's copy daily
Hosting team meetings, external collaborations and campaign brainstorm sessions
Overseeing relationship management between various offices and departments
Managing brand visibility through multi-stage campaigns, research and strategic communication plans

Director of Events and Promotion

Assistant Director of Advertising

Ball State University Honors College | August 2020 – December 2021

Honors College Peer Mentor

Guiding freshmen through their first semester in college in groups of 9
Leading classroom discussions to promote learning and responsibility among young adults
Planning class activities to aid freshmen in their transition to college
Fostering community growth among students in a quasi-academic setting