Valentine's Day Promotion

Project Goal: Gain followers on social media and raise awareness. We will be running a contest for following our socials, and we will have a street team to pass out Valentine's as well. Promote BSD and Lowery’s Instagram. *Gain 25 Followers, Receive 100 entries*

Campaign Timeline

Established a contest to work in tandem with a Valentine's Day event. The contest would take place on social media and at the street team events.

Audience and Expectations

We are trying to target an audience larger than just couples. We want them to interact with Ball State Daily Instagram posts and follow the profile.

How the Contest Worked

Like, Follow, and tag on Ball State Daily Instagram. Anyone who shows they have entered the contest, or enters while at the table on the 9th and 11th will get a free Valentine card.

Results

The goal of this contest was to increase the follower count on the Ball State Daily Instagram page by 10%. This contest grew the follower count by 3%. However, it did reach 24% of people not already following the account and is one of the most well preforming posts. While it did not achieve the intended goal, it did improve other aspects of the profile.

From this, I learned to think more critically about how social media contest rules can determine the outcomes of a contest. It may have been better to require multiple tags instead of just one, or to share the post on your story for an entry.