The overall goal of this class was to gain experience with media sales and promotion management.

During the first part of the course, I received ten sales leads within the Muncie community to pitch WCRD sales for. Muncie Map Co. responded that they were interested in advertising.

For the class, I practiced multiple sales skills including elevator pitching, cold calling and sales emails.

I went through the process of creating a media proposal for them. After they signed, I created their promotional material. This included a radio spot.